Herbivore products are made with all-natural ingredients and without synthetic color stabilizers, so it is completely normal for them to vary or change in color and scent over time. In the case of Moon Fruit, it can fade to a beige/pinkish color which is due to the natural colorants fading. This does not mean that the product has gone bad, and it is still perfectly safe and effective to use within its 12-month shelf-life.
Herbivore Customer Experience tip: Store your Moon Fruit in the fridge to help it remain at its optimal freshness, especially in a warmer climate.
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